thinking & writing

Writing, research, guides, and frameworks on experience design, the future of themed entertainment, and creative leadership in the experience economy.

These articles and guides represent ideas I’ve developed across 30 years of project work and refined through writing and speaking.

They’re free to read, apply and share (with attribution). If something here sparks a question or a conversation, I’d like to hear about it. Contact..

FUTURE THINKING Philip Drake FUTURE THINKING Philip Drake

RIDICULOUS TO REALITY HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT? Part Three: So You Want It BIG!

RIDICULOUS TO REALITY

HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT?

Part 3: SO YOU WANT IT BIG!

No predictions can ever be assured. My most certain prediction is that no prediction will ever be certain. However, there are a few methods we can use to make some educated guesses about what might be a “big thing” in the future.

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FUTURE THINKING Philip Drake FUTURE THINKING Philip Drake

RIDICULOUS TO REALITY HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT? Part Two: Riding The Wave

RIDICULOUS TO REALITY

HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT?

Part 2: RIDING THE WAVE

No predictions can ever be assured. My most certain prediction is that no prediction will ever be certain. However, there are a few methods we can use to make some educated guesses about what might be a “big thing” in the future.

Read More
FUTURE THINKING Philip Drake FUTURE THINKING Philip Drake

RIDICULOUS TO REALITY HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT? Part One: The Time Machine

RIDICULOUS TO REALITY

HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT?

Part 1: THE TIME MACHINE

No predictions can ever be assured. My most certain prediction is that no prediction will ever be certain. However, there are a few methods we can use to make some educated guesses about what might be a “big thing” in the future.

Read More