No business strategy is more important than understanding how customers engage with your business.

We can help you create exceptional and remarkable customer experiences.

Creative Direction, Design and Experiencial Development

Strategy and Master Planning for Attractions and Theme Parks.

Customer Experience Analysis, Strategy and Development.

Project Development for Resorts, Tourism and Leisure Destinations.

“IF marketing helps CUSTOMERS come to your door - we MAKE them come back”



Leisure and Attraction Development...

  • We have developed numerous branded IP-based children’s precincts including the Master Plan for Hello Kitty World Theme Park on Hainan Island, China.

  • Many ride and precinct projects we developed for Australia’s largest theme park, successively broke peak holiday attendance records.

  • In 2017 we began working with Resorts World to help develop 20th Century Fox’s first major theme park.  In early 2018 we assumed overall Creative Direction for the park.  

  • Assisted Adventureworld with major new ride developments leading them to be named the highest ranked theme park in Australia on TripAdvisor.

  • Master Plan and Strategy for the development of the Sports Visitor Centre at the Australian Institute of Sport.

Customer Experience Analysis, Strategy or Recovery...

  • After implementing Part One of our recovery strategies Splash Planet Water Park in New Zealand increased attendance by 30% in the first 12 months. 

  • Customer Experience Analysis and Improvement Strategy to dramatically reduce customer complaints and improve user experience at Sydney’s historic Central Railway Station 

  • Owners of the giant Melbourne Star Observation Wheel sought us out to help reconstruct their customer experience. 

  • Passenger Experience Master Plan aimed at significantly elevating the passenger experience and Cairns Airport.

Exceptional Experience Development...

  • The most sought after experience in Australia, Bridgeclimb Sydney, called us to assist with a pro-active strategy to further develop its offer to an exceptional and remarkable standard. 

  • The owner of Australia’s two iconic Great Train Journeys; The Ghan and The Indian Pacific, asked us to help them develop a  Platinum Class “luxury hotel on wheels”, to complement their rail cruising fleet.  

  • We were asked to develop the new luxury train for the Royal Family of Thailand.  

  • Ongoing Passenger Experience consulting to the Department of Transport in New South Wales, advising on Sydney’s Central Station, Sydney Harbour Ferry procurement, visioning for the Future Stations Committee, and others.