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Philip R Drake
home
about
selected work
drawing board
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home
about
selected work
drawing board
sight lines
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HELLO KITTY WORLD THEME PARK
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 29/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 29/4/19

HELLO KITTY WORLD THEME PARK

Our work on developing numerous branded IP-based children’s precincts resulted in being asked to provide the Master Plan for an extensive Hello Kitty World Theme Park on Hainan Island, China ..

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SYDNEY CENTRAL RAILWAY STATION
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 25/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 25/4/19

SYDNEY CENTRAL RAILWAY STATION

At Sydney’s historic Central Railway Station customer complaints were on the rise and there was clearly presentation and wayfinding problems.

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BRIDGECLIMB SYDNEY
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 24/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 24/4/19

BRIDGECLIMB SYDNEY

Despite being named number 1 Travellers Choice Experience in Australia, Bridgeclimb Sydney was not prepared to rest on past merits and called us to assist with a..

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MASTER PLAN - ALICE SPRINGS TOURIST RAIL PRECINCT
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 12/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 12/3/19

MASTER PLAN - ALICE SPRINGS TOURIST RAIL PRECINCT

Atomiq provided a master plan for the upgrade of the terminal and the surrounding precinct. We identified the need for a rapid consolidation ..

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RECOVERY MASTER PLAN - SPLASH PLANET NEW ZEALAND
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 11/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 11/3/19

RECOVERY MASTER PLAN - SPLASH PLANET NEW ZEALAND

New Zealand’s biggest waterpark has had a troublesome history and over 2006-07 Hastings Council asked Atomiq to undertake a strategic study on the future of the park.

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MASTER PLAN - ADELAIDE INTERSTATE RAIL TERMINAL
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 10/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 10/3/19

MASTER PLAN - ADELAIDE INTERSTATE RAIL TERMINAL

Atomiq was asked to steer the renewal of the Keswick railway station and rebranding as The Adelaide Parklands Interstate Rail Terminal.

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MASTER PLAN - AUSTRALIAN INSTITUTE OF SPORT VISITOR CENTRE
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19

MASTER PLAN - AUSTRALIAN INSTITUTE OF SPORT VISITOR CENTRE

The Australian Institute of Sport is the pre-eminent elite sports training institution in Australia.

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DEVELOPMENT FEASIBILITY ANALYSIS - TIMBERTOWN
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19

DEVELOPMENT FEASIBILITY ANALYSIS - TIMBERTOWN

After a difficult few years the heritage village attraction of Timbertown needed to make some decisions about it's ongoing future and possible effectiveness …

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VISITOR EXPERIENCE ANALYSIS - SYDNEY AQUARIUM
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 9/3/19

VISITOR EXPERIENCE ANALYSIS - SYDNEY AQUARIUM

Prior to a major refurbishment we conducted a Visitor Experience Analysis for Sydney Aquarium.

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DEVELOPMENT MASTER PLAN - OCEAN PARK, HONG KONG, LOWLANDS REDEVELOPMENT
ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 8/3/19 ANALYSIS STRATEGY AND MASTER PLANNING Philip R Drake 8/3/19

DEVELOPMENT MASTER PLAN - OCEAN PARK, HONG KONG, LOWLANDS REDEVELOPMENT

In 2001, prior to major refurbishments, we were engaged to work with an international consortium on conceiving a new direction for the Lowlands …

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PHILIP@PHILIPRDRAKE.COM
Philip R Drake is Principal of Atomiq Design
copyright © 2026 | Philip R Drake and Atomiq Design

In the spirit of reconciliation I respectfully acknowledge the Jagera (Yuggera) and Turrbul peoples as the Traditional Custodians of the land on which much of this work was created and their connections to land, sea and community.
I pay respects to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.