RECOVERY MASTER PLAN - SPLASH PLANET NEW ZEALAND

ANALYSIS STRATEGY AND MASTER PLANNING
Written By Magel Romero

Project Overview

New Zealand’s biggest waterpark has had a troublesome history and over 2006-07 Hastings Council asked Atomiq to undertake a strategic study on the future of the park.

Fortunately we were able to recommend immediate ticketing and operational changes that have resulted in cost savings and a 30%  increase in visitors. We were also able to advise council on effective positioning against other council venues.

We expect stage 2 improvements to begin soon aimed at extending the seasonal operation to a year-round sustainable business.

Magel Romero
Previous

JOHN FLYNN MUSEUM
Next

MASTER PLAN - ADELAIDE INTERSTATE RAIL TERMINAL