ATTRACTIONS, THEME PARKS & WATER PARKS

15 Jan

For a single attraction, a new precinct or a large park and from a greenfield site to period refurbishment, attractions and parks need a considered and strategic approach.

The experience of the visitor must be planned through the entire visit. Just having the "tallest" or the "longest" or the "newest" is not enough.

People may come once to see the latest thing but to keep them coming back, to get them to recommend you and to develop a brand loyalty, takes an approach to creating a fully immersive and engaging experience

Featured

DREAMWORLD

Over many years the ride and precinct projects we developed for Australia’s largest theme park, Dreamworld, successively broke peak attendance records in each of the holiday seasons that followed opening,...

ADVENTURE WORLD

We proudly assisted Adventureworld over a number of major new ride developments leading them to be named the highest ranked theme park in Australia on TripAdvisor

TAILSPIN

Atomiq masterplanned this recent new ride installation around the Gerstlauer Sky Fly ride. We developed the site layout, overall narrative and concept.

WIPEOUT

Dreamworld’s iconic Wipeout needed a quick makeover. The much loved ride based on the Vekoma Waikiki Wave Super Flip had a few years of programmed

THE ABYSS

Atomiq worked closely with Adventure World to develop a major coaster. This was to be a landmark ride for Adventure World and they wanted a dynamic theme to drive new marketing.

DREAMWORKS EXPERIENCE STAGE 1 - MADAGASCAR AND SHREK

Atomiq collaborated with KB Creative to design linked precincts based on the Dreamworks Animation franchises of Madagascar and Shrek.

DREAMWORKS EXPERIENCE STAGE 2 - KUNG FU PANDA

Following up from the opening of the Madagascar and Shrek precincts we began to develop detailed designs for Kung Fu Panda, Land of Awesomeness.

BUZZSAW

Atomiq developed a horror genre concept for a major new ride at Dreamworld.

WHITEWATER WORLD

Atomiq was engaged at the outset to provide a design that would focus on theme and guest experience and would overlay all other works such as lighting and aquatics design.

THE CLAW

Atomiq developed a theme which played on the ride’s leg-like supports to create a mythical beast narrative.

MOTOCOASTER

Atomiq was engaged to provide the design of track theming and entry statements, exterior spaces, queuing and shade canopies.

V8 SUPERCARS REDLINE EXPERIENCE

This project made use of an existing storage building to house a V8 Supercars co-branded simulator attraction.

FLOWRIDER

FlowRider originates from the roots of surfing, skateboarding and bodyboarding and has been developed into the ultimate new board sport.

TOWER OF TERROR II

Dreamworld’s classic Tower of Terror ride was due for a major overhaul and they decided it was time to breath some new life into it.

Magel Romero

ATTRACTIONS, THEME PARKS & WATER PARKS

ANALYSIS, STRATEGY AND MASTER PLANNING

VISITOR CENTRES, MUSEUMS, AND INTERPRETIVE