ANALYSIS, STRATEGY AND MASTER PLANNING
Every project begins with analysis and gathering of insights. These insights are the basis of strategies and solution finding.
Atomiq undertakes single or multiple studies as required for the specific project: Customer Experience Analysis, Feasibility Studies, Market Analysis and Positioning Studies.
The information gained from these specific forensics informs Strategy Development and Master Planning.
Our work on developing numerous branded IP-based children’s precincts resulted in being asked to provide the Master Plan for an extensive Hello Kitty World Theme Park on Hainan Island, China ..
At Sydney’s historic Central Railway Station customer complaints were on the rise and there was clearly presentation and wayfinding problems.
Despite being named number 1 Travellers Choice Experience in Australia, Bridgeclimb Sydney was not prepared to rest on past merits and called us to assist with a..
Atomiq provided a master plan for the upgrade of the terminal and the surrounding precinct. We identified the need for a rapid consolidation ..
New Zealand’s biggest waterpark has had a troublesome history and over 2006-07 Hastings Council asked Atomiq to undertake a strategic study on the future of the park.
Atomiq was asked to steer the renewal of the Keswick railway station and rebranding as The Adelaide Parklands Interstate Rail Terminal.
The Australian Institute of Sport is the pre-eminent elite sports training institution in Australia.
After a difficult few years the heritage village attraction of Timbertown needed to make some decisions about it's ongoing future and possible effectiveness …
Prior to a major refurbishment we conducted a Visitor Experience Analysis for Sydney Aquarium.
In 2001, prior to major refurbishments, we were engaged to work with an international consortium on conceiving a new direction for the Lowlands …