resource center welcome
RIDICULOUS TO REALITY - HOW DO WE PREDICT A FUTURE FOR THEMED ENTERTAINMENT? Part 1, 2 and 3
No predictions can ever be assured. My most certain prediction is that no prediction will ever be certain. However, there are a few methods we can use to make some educated guesses about what might be a “big thing” in the future.
Download Part 1: THE TIME MACHINE
Download Part 2: RIDING THE WAVE
Download Part 3: SO YOU WANT IT BIG
STANDING OUT FROM THE CROWD
A short guide to creating remarkable visitor attractions.
Understanding how Differentiation, Positioning and Feasibility can be used to
create unique and exceptional attractions and theme park developments.
EXPECTATION, ENTITLEMENT AND FAILURE IN THE EXPERIENCE ECONOMY.
For your customers, expectation works like a pre-experience of your business before they arrive. However once set in their minds, they frequently feel entitled to that experience... and that’s often where the problem starts.
NEW VISIONS FOR WATER PARKS AND SPLASHPADS
Water is a physical and sensory experience. So when visitors make that commitment, we need to give them active, immersive opportunities. It may be impossible to predict the future, but here are our Top 10 picks of the watery places we will want to see happen.
