Explain Your Experience: Do we need to get better at disability communications in attractions and tourism marketing? 

To many businesses in the Tourism sector, being accessible to people with disabilities means installing ramps and making sure doorways are wide enough for wheelchairs. But research shows that only 5-10% of people living with disabilities use wheelchairs. This can leave a significant percentage of potential customers with a diverse range of disabilities struggling to understand which tourism options are most suitable for them to experience.

Recently we started to prototype a system to better communicate what facilities and conditions exist at tourism venues and attractions.