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Philip R Drake
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Philip R Drake
home
about
selected work
drawing board
sight lines
contact
home
about
selected work
drawing board
sight lines
contact
DREAMWORLD
CASE STUDIES, ATTRACTIONS THEME PARKS & WATER PARKS Philip R Drake 30/4/19 CASE STUDIES, ATTRACTIONS THEME PARKS & WATER PARKS Philip R Drake 30/4/19

DREAMWORLD

Over many years the ride and precinct projects we developed for Australia’s largest theme park, Dreamworld, successively broke peak attendance records in each of the holiday seasons that followed opening,...

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HELLO KITTY WORLD THEME PARK
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 29/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 29/4/19

HELLO KITTY WORLD THEME PARK

Our work on developing numerous branded IP-based children’s precincts resulted in being asked to provide the Master Plan for an extensive Hello Kitty World Theme Park on Hainan Island, China ..

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ADVENTURE WORLD
CASE STUDIES, ATTRACTIONS THEME PARKS & WATER PARKS Guest User 28/4/19 CASE STUDIES, ATTRACTIONS THEME PARKS & WATER PARKS Guest User 28/4/19

ADVENTURE WORLD

We proudly assisted Adventureworld over a number of major new ride developments leading them to be named the highest ranked theme park in Australia on TripAdvisor

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AUSTRALIAN INSTITUTE OF SPORT
CASE STUDIES Tong Chen 27/4/19 CASE STUDIES Tong Chen 27/4/19

AUSTRALIAN INSTITUTE OF SPORT

We provided an extensive Master Plan strategy for the enhancement and development of the Sports Visitor entre at the Australian Institute of Sport

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SPLASH PLANET WATER PARK
CASE STUDIES Tong Chen 26/4/19 CASE STUDIES Tong Chen 26/4/19

SPLASH PLANET WATER PARK

After implementing Part One of our recovery strategies the troubled Splash Planet Water Park in New Zealand increased attendance by 30% in the first 12 months.

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SYDNEY CENTRAL RAILWAY STATION
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 25/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 25/4/19

SYDNEY CENTRAL RAILWAY STATION

At Sydney’s historic Central Railway Station customer complaints were on the rise and there was clearly presentation and wayfinding problems.

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BRIDGECLIMB SYDNEY
CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 24/4/19 CASE STUDIES, ANALYSIS STRATEGY AND MASTER PLANNING Guest User 24/4/19

BRIDGECLIMB SYDNEY

Despite being named number 1 Travellers Choice Experience in Australia, Bridgeclimb Sydney was not prepared to rest on past merits and called us to assist with a..

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THE SOUTHERN SPIRIT TRAIN
CASE STUDIES Guest User 23/4/19 CASE STUDIES Guest User 23/4/19

THE SOUTHERN SPIRIT TRAIN

Atomiq provided passenger experience and interior design for new luxury “Platinum Class” accommodation carriages on the Southern Spirit Train for Great Southern Rail.

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PLATINUM CLASS “LUXURY ON WHEELS”
CASE STUDIES Tong Chen 12/3/19 CASE STUDIES Tong Chen 12/3/19

PLATINUM CLASS “LUXURY ON WHEELS”

The owner of Australia’s two Great Train Journeys; The Ghan and The Indian Pacific, asked us to help them develop a new Platinum Class “luxury hotel on wheels”, including

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PHILIP@PHILIPRDRAKE.COM
Philip R Drake is Principal of Atomiq Design
copyright © 2026 | Philip R Drake and Atomiq Design

In the spirit of reconciliation I respectfully acknowledge the Jagera (Yuggera) and Turrbul peoples as the Traditional Custodians of the land on which much of this work was created and their connections to land, sea and community.
I pay respects to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples.