Atomiq worked closely with Adventure World to develop a major coaster. This was to be a landmark ride for Adventure World and they wanted a dynamic theme to drive new marketing.
For the Gerstlauer Euro-Fighter roller coaster we conceived the overall theme and signage, entrance portal, queue areas, the loading station and theming across the track areas.
For a smaller park like Adventure World, the big Euro-Fighter coaster was a major investment and, above all, we wanted to provide them with a concept that would become an iconic brand for the park.
The repetitive use of the hooded wraith figure gave them a budget conscious but memorable image to roll out across multiple platforms.