Recovery Master Plan - Splash Planet New Zealand
New Zealand’s biggest waterpark has had a troublesome history and over 2006-07 Hastings Council asked Atomiq to undertake a strategic study on the future of the park.
Fortunately we were able to recommend immediate ticketing and operational changes that have resulted in cost savings and a 30% increase in visitors. We were also able to advise council on effective positioning against other council venues.
We expect stage 2 improvements to begin soon aimed at extending the seasonal operation to a year-round sustainable business.