Dreamworks Experience Stage 1 - Madagascar and Shrek

Project Overview

Atomiq collaborated with KB Creative to design linked precincts based on the Dreamworks Animation franchises of Madagascar and Shrek.

Working closely with Dreamworks and the Dreamworld team we developed new rides and attractions and refurbishment of existing elements, bringing them within the franchise themes. The project was realised in stages over about 12 months.

The designs included custom ride cars, water features, food and retail outlets, live show stage and hundreds of original and adapted graphics to bring guests into the worlds Madagascar Madness and Shrek’s Faire Faire Away.

Atomiq provided attraction development, detail design, colour specification, signage and area development, custom lighting and shade structure design.